There are some really wonderful promotional products on the market that can be customized and personalized to display a common theme, logo, or motif that is relevant to a business or organization. Many of these items are affordable and a great, cost-efficient strategy to increase company exposure, garner customers, or expand consumer audiences. Other shoppers seeking unique products may have different incentives and objectives for investing in customized products, including solidarity among group members, favors for parties or celebrations, or to commemorate a milestone in a clever way. Whatever the goal, the options for products is vast but there are some simple and affordable alternatives that might get overlooked when browsing. One great item to consider is the simple lapel pin.